In a blog post published yesterday, YouTube CEO Susan Wojcicki directly addressed a few different concerns high-profile YouTube creators have with the platform. Although you might not be a creator, anyone who watches YouTube videos (which is pretty much everyone on the planet at this point) can learn a lot from her post.
The first section of her post is dedicated to responsibility. Wojcicki goes into great detail about her professional and personal dedication to keeping YouTube a safe place for both creators and viewers and points to recent high-profile controversies on the platform as examples. One of these controversies is the decision to ban comments on almost any video that features children which is an attempt to curb predatory behavior. Wojcicki makes it clear that this ban isn’t lifting any time soon.
The second section of the post is dedicated to supporting creators’ success on YouTube. Wojcicki discusses her recent one-on-one meetings with creators around the world and how those dialogues have been incredibly helpful for clarifying the pain points of various YouTube systems and policies.
One of the biggest creator concerns is incidental copyright violations. As an example, if a creator is vlogging on a city street and walks by a store playing loud music, that music will invariably make it into the published video. If the copyright holder for that music sees this, they can issue a takedown notice — something that could seriously undermine a creators’ career. Wojcicki admits this is a major problem and that it is unfair against creators.
Finally, the third section is all about transparency and communication between YouTube and the world of creators. This section addresses problems like community violations, which some creators feel are too vague and too rigidly enforced. Wojcicki commits in the blog post to working with creators to figure out better ways to handle problems such as these.
As stated before, the whole post is worth a read, especially if you are a big YouTube watcher. Check it out by clicking here.