That’s even better than PoGo’s launch year!
What you need to know
- Users spent nearly $900 million in 2019.
- That’s a 10% increase on 2018, and even better than its 2016 launch year.
Reports have revealed that Pokémon GO saw its best-ever year of user spending in 2019.
New Sensor Tower data suggests that user spending in Pokémon GO reached $894 million in 2019, a market improved on 2018, and the highest ever user spend in a year for PoGO.
Of course, Pokémon GO was released in July of 2016 but still managed to achieve user spend figures of $832 million. So whilst 2019 was the biggest year overall for the game, it’s not quite a fair comparison.
PoGo has enjoyed something of a resurgence in popularity after engagement (and spending) slipped in its second year, user spending fell by 29% to a still enormous $589 million. Sensor Tower notes:
2017 represented a down year for the game, although it still accumulated an estimated $589 million in player spending. The title rebounded and proceeded to rack up approximately $816 million in 2018.
Much of the game’s growth since 2017 can be attributed to significant updates and both in-game and real-world events. Last year saw the introduction of franchise antagonists Team Rocket at the end of July, sparking its fourth and fifth-best months ever, generating $116 million in August and $126 million in September.
Its top three months for user spending came in 2016 when hype for the game was at its highest and it generated $256 million in July, $195 million in August, and $141 million in September of that year.
According to Sensor Tower, the US accounted for the biggest portion of spending with some $335 million, about 38%, Japan came second with $286 million, and Germany was third with $54 million.
The Android-iOS Split was about 55-45, Android users spending $482 million on the game (54%) and iOS users spending $412 million (46%).
Total spending on the app to date totals more than $3.1 billion.
With recent updates including Trade being incorporated into Evolution and new species, Pokémon GO is proving to be the gift that keeps on giving for both players and Niantic.
Source of the article – iMore